Hello!
My name is Alun Machin.
I'm a human-centred design specialist and product design leader.
Let me introduce myself...
As an advocate for human-centred design, my collaborative and empathetic approach guides businesses through the design process to create successful experiences.
My journey began at university when converting maps from analogue to digital sparked my passion for information technology and its relevance to all walks of life.
Over two decades, I’ve created award-winning experiences with the City of Sydney, eBay, NSW Department of Education, Aēsop, Coles and Mitsubishi. I helped transform Vicinity Centres' digital presence, redefining processes and creating a design system to deliver a consistent brand experience.
I led the UX design team at National Rugby League, contributing to the experience, building, and launch of one of Australia’s most significant digital transformation projects that revolutionised how fans experience the sport. During the pandemic, I helped design an app to facilitate daily coronavirus and mental health checkups for players and staff, which enabled the 2020 season resumption.
For the past 3.5 years, as the UX Design Lead, I was responsible for providing human-centred design leadership to support the strategic direction of The University of Melbourne’s digital transformation program, which aims to create better outcomes for its students and global audience.
I led my team in designing high-profile initiatives, including a globally-recognised Grade Conversion Eligibility Calculator and relaunching Pursuit, the University’s award-winning news and research website. We also worked on the conversational AI global search, redesigned high-traffic Study content pages and the Murmuk Djerring Indigenous Strategy publication.
My process always begins with a sketch…
Design notes on the continual UX enhancements for eBay Classifieds Group.
… and continues with a few Post-it notes on my design wall.
Planning out the eBay Classifieds Group global experience vision.
Well-planned and contextual user research…
Visiting an Aesop store for the Taxonomy of Design project.
…combines with a collaborative approach for a
better design outcome.
A stakeholder design workshop for the City of Sydney New Year’s Eve
customer experience strategy.
Making digital and physical touch-points work together…
A presentation of the City of Sydney New Year’s Eve customer experience strategy at Town Hall, Sydney Australia.
An Australian first…
Creating Australian automotive’s first responsive website for Mitsubishi Motors.
A unique brand experience…
Part of the Pollen team that created the Gumtree iPad app UX vision and design.
My work has won some awards…
Part of the award-winning Oomph team that created the Coles tablet app for Bauer Media Group.
…and a Webby!
Part of the award-winning team that created Aesop Taxonomy of Design.
I’ve designed successful digital products that serve millions of people every day…
I helped build and launch a network of products over two million people use every week, including responsive websites, apps, identity platforms, registration and transactional journeys.
…which tackled some very difficult business problems…
Redesigning the e-commerce experience of the NRL network with a lot of help from the whiteboard!
…and created emotive experiences whatever the touchpoint…
The early stages of designing the Amazon Alexa voice experience.
…and helped the business get back on track.
I helped design an app to facilitate daily coronavirus and mental health checkups for players and staff, which enabled the 2020 NRL season resumption.
Over the years I’ve worked with some inspiring organisations…
My career journey is inspired by the power of design thinking and its potential to create simple solutions for complex challenges.
Designing and creating furniture at Little Red Industries HQ.
Thank you for stopping by...
If you'd like to know more about me and my work please don't hesitate to get in touch.
alunmachin@gmail.com
+61 401 619 098
Instagram @alunmachin
I look forward to talking to you soon.
